RADIOCOMMERCIAL: BEN AND JERRY'S
 

In this radio spot, Ben & Jerry’s highlights what the brand stands for: fairness. While the voice-over humorously lists all the things that aren’t fair in the Netherlands — like endless rain and traffic jams — the message quickly shifts to what is fair: 54 Fairtrade ingredients and a fair deal for farmers.

 

A clear message, delivered in Ben & Jerry’s signature playful and relatable tone of voice.